Algoma Steel Brand Refresh & Website Redesign

Algoma Steel set out to modernize its communications and unify its ESG and corporate materials under a cohesive visual system. The project began with a refreshed visual identity through the design of their ESG report, which established a cleaner, more contemporary look for the brand. Building on that foundation, the work expanded to include a full website redesign, updated brand guidelines, and a suite of marketing collateral. The result is a consistent, future-focused brand system that reflects Algoma Steel’s commitment to innovation, sustainability, and community impact.

Collaborators: Grant Gordon (copywriter), Tamara Grunberger (project manager), Mackenzie Gilmore (project manager), Seth Singer (web developer)